Research areas and keywords
UKÄ subject classification
- Business Administration
- Entrepreneurship, Embeddedness, Institutional logics, Narrative research
I pursue my research studies at Sten K. Johnson Centre for Entrepreneurship at Lund University School of Economics and Management.
My research area concerns the role of context and embeddedness in the entrepreneurial process. Using a narrative approach, I study the embedding process of outsiders who enter into new and unknown contexts in terms of place and industry. Through an institutional logics perspective I aim to explore how an initial disembeddedness from dominant logics may enable and constrain entrepreneurial action.