Cecilia Cassinger

Senior Lecturer, PhD

Research areas and keywords

UKÄ subject classification

  • Social Sciences


  • Brand communication, strategic communication, place branding, narrative theory, digital media, visual communication, sharing economy, value creation


My research interests primarily lie in the field of brand communication, particularly in public sector organisations. I work interdisciplinary with overlapping concepts and themes in brand communication, place branding, crisis communication, and visual communication. My focus is on participatory communication processes and how meanings of brands, organisations, and crises are negotiated among publics in time and space. My approach is mainly informed by practice theory, narrative theory, and cultural studies, and underscores the constitutive role of communication. Another related research interest concerns the transformative potential of the mundane (non-strategic!) practices of everyday life, and the conflicts arising when lived experiences and meanings are appropriated for strategic purposes and financially valued (e.g branded). I currently work in an interdisciplinary research project on digitalization and visualization practices on sharing economy platforms.





I am currently involved in undergraduate and postgraduate teaching within the following subject areas: qualitative methods, digital marketing communication, brand communication. I also supervise undergraduate and postgraduate theses. Since 2016, I am director of our undergraduate programs, BSc in Strategic communication and BSc in Strategic communication and digital media. 

Recent research outputs

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