Johan Jansson

Associate Senior Lecturer, Associate Professor

Research areas and keywords

UKÄ subject classification

  • Business Administration
  • Social Sciences Interdisciplinary
  • Other Social Sciences not elsewhere specified


  • Sustainability, Consumer behavior, Green marketing, Transportation


Research keywords:
Pro-environmental consumer values, attitudes, norms, and behaviors, Sustainable consumption, Value-belief-norm theory, Consumer behavior, Marketing ethics, Eco-innovation adoption, Sustainable transportation, Corporate Sustainability/CSR, Opinion leadership and innovativeness, Quantitative methods, Alternative fuel vehicles/Electric cars, Public transportation


Teaching keywords:
Marketing ethics, Sustainability, Consumer behavior, Contemporary marketing issues, Strategic (green) marketing, Service marketing, Corporate Social Responsibility, CSR


Numerous key-notes, lectures, panel participations, etc for/with companies, authorities and universities in Sweden and abroad.

Recent research outputs

Westin, K., Johan Jansson & Nordlund, A., 2018 Oct 1, In : Travel Behaviour and Society. 13, October, p. 118-127

Research output: Contribution to journalArticle

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