Sanne Frandsenaffiliated with the university, Postdoctoral researcher

Research areas and keywords

UKÄ subject classification

  • Business Administration


  • Sales Management, Branding, Organizational identity, Individual identity, Organizational image, Stigmatization, Organizational Storytelling, Ethnography, Financial sector, Paranoia , Organizational Communication, Organization Studies, Strategy


My research is interdisciplinary and guided by empirical observations in contemporary corporations and public organizations. My roots are in organizational communication, organization studies and corporate communication - and I use qualitative methods broadly, particularly ethnographic and narrative approaches. I am interested in several topics including: sales in knowledge work, identity work at individual and organizational levels, stigmatization, image, branding (corporate branding, employee branding), organizational pathologies (paranoia), strategy-as-practice, organizational change, counter-narratives, frontline service work. I currently unite most of these interests in a study of changes to sales practices in the financial sector. 


My research has been published in various academic journals such as Management Communication Quarterly, Journal of Organizational Ethnography, Journal of Management Development and Tamara. I have recently co-edited the Routledge publication Counter-Narratives and Organization (2017) and contributed to The International Encyclopaedia of Organizational Communication. I participate in conferences around the world such as annual conferences of International Communication Association (ICA), European Group of Organization Studies (EGOS), Process Organization Studies (PROS) and Latin American and European Organization Studies (LAEMOS). As part of my research project on Managing Sales I am co-organizing and active participant in the corporate network Executive Sales Development Network together with Sydsvenska Handelskammaren og Vendit. I have furthermore co-organized workshops on ”Counter-narratives” at University of Southern Denmark and on ”Pathologies in and around Organizations” at Lund University School of Economics and Management. 

Recent research outputs

Sanne Frandsen, Gotsi, M., Johnston, A., Whittle, A., Frenkel, S. & Spicer, A. 2018 In : European Journal of Marketing. 26 p.

Research output: Contribution to journalArticle

Sanne Frandsen 2017 The International Encyclopedia of Organizational Communication. Scott, C. R., Lewis, L., Barker, J. R., Keyton, J., Kuhn, T. & Turner, P. K. (eds.). Wiley-Blackwell, (The Wiley Blackwell-ICA International Encyclopedias of Communication)

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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