Ulf Elg

Professor

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

Research

International marketing, emerging markets, inter-firm relationships, retailing, market orientation, business and non-business networks, corporate social responsibility

Teaching

Programme director of the master year International Marketing and Brand Management. Teaching intersts are international marketing, business to business marketing, research method.

1. Teaching/Course responsibility:

- Role (responsible for the course, lecturer, teaching assistant):  Responsible for course

- Course name: International marketing and strategy

- Course code:  BUSN20

- Number of clock hours: approximately 290

 

- Role (responsible for the course, lecturer, teaching assistant): Teacher and supervisor

- Course name: Qualitative method

- Course code:  BUSR31

- Number of clock hours: 54

 

- Role (responsible for the course, lecturer, teaching assistant): Supervisor, examiner

- Course name: Degree Project in Global Marketing

- Course code: BUSN39

- Number of clock hours: 186

 

- Role (responsible for the course, lecturer, teaching assistant): Teacher

- Course name: Business to Business  Marketing

- Course code: FEKH22

- Number of clock hours:  16

 

(if there is more teaching, continue downwards)

2. Supervision of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): -

 

Master level (number of theses 2018): 6

 

3. Examiner of theses (including theses completed by Feb-19):

Undergraduate level (number of theses 2018): -

 

Master level (number of theses 2018): 6

 

 

4. Briefly describe development work in education – renewal of curriculum and/or pedagogical development: Continuous development of structure and pedagogical content of the master programme International Marketing and Brand Management. This will result in a new course structure and a newly developed course for the year 2019-2020.

 

 

5. Involvement of guest teachers:

- Course name: International marketing and strategy

- Course code:  BUSN20

- Name of guest teacher and company/organization: Magnus Welander, CEO Thule Group; Gitte Sarlvit, Marketing Director Nespresso Denmark: Paul Rasmusson, Director, International Operations & Services, Physio-Control; Michael Björn, Head of Research, Ericsson Consumer & Industry Lab

 

- Course name:

- Course code:

- Name of guest teacher and company/organization:

 

- Course name:

- Course code:

- Name of guest teacher and company/organization:

 

(if there are more guest teachers, continue downwards) 

 

 

6. Programme responsibility (name of programme): International Marketing and Brand Management

 

 

7. Additional work in education (e.g. planning, implementation, and pedagogical leadership)

 

 

 

8. Briefly describe your work with IT-supported teaching and learning: Work continuously with our platform Live@Lund and with further developing the online content on our master programme.

 

 

9. Production of cases, publications on teaching and learning, teaching materials and textbooks

 

Elg, U., Schaumann, J 2015. Axis communications:  Building the global market for network surveillance cameras. In Buckley, P & Ghauri, P (Eds) International Business Strategy: Theory and Practice. Routledge, 463-470.

Elg U & Ghauri P. Forthcoming. Systematic Data Analysis for Multinational Case Study Research. Sage Research Method Cases.

 

 

Outreach

Active in Centre for Retail Research at Lund University, collaborate with different organizations in my research projects (e.g. IKEA, Tetra Pak, Thule, Axis).

Recent research outputs

Wang, F., Ghauri, P. N. & Ulf Elg, 2018, (Accepted/In press) 35 p.

Research output: Contribution to conferencePaper, not in proceeding

Jens Hultman & Ulf Elg, 2018, Framtidens fysiska butik: Digitalisering, upplevelser och hållbarhet. Johansson, U. (ed.). Lund: Lunds universitet, p. 125-130

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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