Ulf ElgProfessor

Research areas and keywords

UKÄ subject classification

  • Business Administration



International marketing, emerging markets, inter-firm relationships, retailing, market orientation, business and non-business networks, corporate social responsibility


Programme director of the master year International Marketing and Brand Management. Teaching intersts are international marketing, business to business marketing, research method


Active in Centre for Retail Research at Lund University, collaborate with different organizations in my research projects (e.g. IKEA, Tetra Pak, Thule, Axis).

Recent research outputs

Ghauri, P. & Ulf Elg 2018 Key Success Factors of SME Internationalisation: A Cross-Country Perspective. Dominguez , N. & Mayrhofer , . U. (eds.). Emerald Group Publishing Limited, p. 41-62 (International Business & Management; vol. 34)

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Ulf Elg, Ghauri, P. N., Child, J. & Collinson, S. 2017 Nov In : Journal of Organizational Behavior. 38, 9, p. 1320-1337

Research output: Contribution to journalArticle

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