Ulf Elg


Research areas and keywords

UKÄ subject classification

  • Business Administration



International marketing, emerging markets, inter-firm relationships, retailing, market orientation, business and non-business networks, corporate social responsibility


Programme director of the master year International Marketing and Brand Management. Teaching intersts are international marketing, business to business marketing, research method


Active in Centre for Retail Research at Lund University, collaborate with different organizations in my research projects (e.g. IKEA, Tetra Pak, Thule, Axis).

Recent research outputs

Wang, F., Ghauri, P. N. & Ulf Elg, 2018, (Accepted/In press) 35 p.

Research output: Contribution to conferencePaper, not in proceeding

Jens Hultman & Ulf Elg, 2018, Framtidens fysiska butik: Digitalisering, upplevelser och hållbarhet. Johansson, U. (ed.). Lund: Lunds universitet, p. 125-130

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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