Ulf Johansson

Professor, Director Centre for retail research at Lund University

Research areas and keywords

UKÄ subject classification

  • Business Administration

Keywords

  • Marketing, Retail management, Business models, Internationalisation, Consumer behaviour, Branding

Research

I am professor in marketing at LUSEM and program director for International Marketing and Brand Management master program (together with Ulf Elg). I teach retail management at the program as well as supervising master thesis. I am also active at the Master in Management program as well as on the strategic marketing course on undergraduate level. I am also director for Centre for retail studies at Lund university. To the interdisciplinary Centre some +30 researchers doing retail studies at Lund university are connected. My research interests are in the areas of branding, internationalization, innovation management and business model development. Now, I am doing research on how retail companies innovate, complementing previous research on innovation management where retail companies are seldom a subject of research. Also, together with colleagues’ I am finishing research on international marketing strategies in retailing and how strategies change over time as markets mature. I am also starting research on the innovation role of personnel in retail stores and how interaction with central level functions in this respect. Finally, together with researchers in logistics and service science, we are looking at researching the sustainability aspects of the increasing existence of private brands in the Swedish grocery retailing. Most of my research is based on qualitative research; interviews, observations, consumer diaries, document research. 

Teaching

I teach on undergraduate level - strategic marketing, involving market orientattion, positioning, trendwatching and business models - as well as on master level. On master level I am involved in teaching at Master in Management, where I work with increasing learning for the students about themselves and their learning process. I also work at the master program in marketing - IMBM - and I am programme director for track 2 of that program. Besides administrative work in that capacity, I work on the Retail course in that program, giving lectures, arranging seminars etc. I am also responsible for the Master thesis work in the IMBM program - and here I also usually supervise master thesis in the retail area every year.

 

1. Teaching/Course responsibility:

On sabbatical leave most of 2018 so very little teaching

 

- Role (responsible for the course, lecturer, teaching assistant): Lecturer

- Course name: Strategisk marknadsföring

- Course code: FEKG21 (spring and autumn)

- Number of clock hours: 25 + 25

 

- Role (responsible for the course, lecturer, teaching assistant): Lecturer

- Course name: Retail management (IMBM)

- Course code:?

- Number of clock hours:40

 

- Role (responsible for the course, lecturer, teaching assistant):

- Course name:

- Course code:

- Number of clock hours:

 

 

(if there is more teaching, continue downwards)

2. Supervision of theses (including theses completed by Feb-19):

On sabbatical leave most of 2018 so very little teaching

 

Undergraduate level (number of theses 2018):

 

Master level (number of theses 2018):

 

3. Examiner of theses (including theses completed by Feb-19):

On sabbatical leave most of 2018 so very little teaching

 

Undergraduate level (number of theses 2018):

 

Master level (number of theses 2018):

 

 

4. Briefly describe development work in education – renewal of curriculum and/or pedagogical development:

Development work on BUSO24, Market Intelligence that starts (again – has been run by Stein K before) January 2019 on IMBM

 

5. Involvement of guest teachers:

- Course name: Retail Management

- Course code:BUSO36

- Name of guest teacher and company/organization:

 

Jens Nordfält, University of Bath

Martin Moström, Retail House

Johan Neuman, Axfood

Johan Jonsson, Coop

? Zalando

Maria Möllerskov, IKEA

Johan Andersson, IKEA

Sustainablity guest, IKEA

Geir Hoof, Clas Ohlson

 

We also run a live case with IKEA on this course

 

- Course name:

- Course code:

- Name of guest teacher and company/organization:

 

- Course name:

- Course code:

- Name of guest teacher and company/organization:

 

(if there are more guest teachers, continue downwards) 

 

 

6. Programme responsibility (name of programme)

 

Responsible for track 2 IMBM but on sabbatical leave most of 2018 so track two has been run by Magnus Nilsson

 

 

7. Additional work in education (e.g. planning, implementation, and pedagogical leadership)

 

 

 

8. Briefly describe your work with IT-supported teaching and learning 

Use live but nothing more, depending on what is meant by the question, I use a lot of video etc in my teaching

 

9. Production of cases, publications on teaching and learning, teaching materials and textbooks

 

No nothing, did a presentation though at ATINER this year about the future of teaching and research at academic institutions (see conference presentations)

 

Outreach

Parallell to working as a teacher and researcher I have worked as a consultant in the fields of management development, marketing, strategy and leadership. Hence, through the last 20 years I have worked with many managers and businessess, as well as government institutions and municipalities, on issues of development. Also, I try to engage in communication with the widere society in several different ways, one is giving speaches in different forums, another is talking to media and contacting media on research related output. As part of the Centre for retail research at Lund university, I also publish on our website and particiapte in our seminars for practitioners where research and research results are presented

Recent research outputs

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