An Evil King 'Thing', Rising, Falling and Multiplying in Trucker Culture

Research output: Contribution to journalArticle

Abstract

Paraphrasing Slavoj Zizek (1991: 65), the paper proposes that: 'The Scania Truck does not exist': it is nothing but 'the symptom of passionate users', its power of fascination masks the void of its nonexistence'. Along the same line of reasoning, it argues, again paraphrasing Zizek, that 'the customized Scania truck is becoming the sinthome of its user'. (c.f. Zizek, 1991: 137). The paper does so by digging into a customizing discourse found in trucker media; by describing some of the customizing endeavours of Lennart Kallstrom, a passionate truck owner, haulier and waste management entrepreneur; and by describing the rise and fall of a customizing King, and the Evil which befalls him in this process. The main purpose of the paper is to explore the workings and the effects of a circular movement of desire, fantasy and ideology at play in truck design development. As is already evident, Zizek is the main support in this endeavour.

Details

Authors
  • David Sköld
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • Lacan, jouissance, fantasy, desire, aesthetics, creativity, post-production, Zizek
Original languageEnglish
Pages (from-to)249-266
JournalOrganization
Volume16
Issue number2
StatePublished - 2009
Publication categoryResearch
Peer-reviewedYes