Art events as a communication strategy in place branding

Research output: Contribution to conferencePaper, not in proceeding

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Communication Studies
  • Social Sciences Interdisciplinary

Keywords

  • city branding, city renewal, art events, stakeholder approach, co-creation, municipality, rationales
Original languageEnglish
StateUnpublished - 2012
Peer-reviewedYes
EventThe European Public Relations Education and Research Association 2012 Congress: Researching the Changing Profession of Public Relations -

Conference

ConferenceThe European Public Relations Education and Research Association 2012 Congress: Researching the Changing Profession of Public Relations
Period2012/09/21 → …