Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

Research output: Contribution to journalArticle

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • Corporate Social Responsibility, CSR, Retailer Brand
Original languageEnglish
Pages (from-to)835-856
JournalInternational Journal of Retail and Distribution Management
Volume35
Issue number10
StatePublished - 2007
Peer-reviewedYes