Repairing public trust after a crisis: an experiment comparing the effectiveness of apology and denial strategies

Research output: Contribution to conferenceAbstract

Details

Authors
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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • General Language Studies and Linguistics

Keywords

  • trust, Crisis Communication, Strategic management, Strategic Communication, Discourse analysis, Experiment, apology, denial, persuasion
Original languageEnglish
StatePublished - 2015
Peer-reviewedYes
EventCrisis4 - International conference on Crisis Communication - The Department of Strategic Communication, Lund University, Helsingborg, Sweden
Duration: 2015 Oct 72015 Oct 10

Conference

ConferenceCrisis4 - International conference on Crisis Communication
CountrySweden
CityHelsingborg
Period2015/10/072015/10/10