The Challenges of Re-Packaging a Heritage

Research output: Contribution to journalArticle


In the last decade, many museums that were established in the 20th century by immigrants from the Nordic countries have become increasingly concerned with broadening their audiences and more actively engaging their visitors. Efforts to do this have varied from offering cocktail hours, culinary conferences, and sauna sessions, to striving to appeal to people who may not identify as Nordic or do not think of museums as places they would normally visit. In part, these efforts stem from the growing expectations museums face of demonstrating the manner in which they serve a public benefit and support social values at play in society at large, but they also stem from the demands museums face of providing measurable results of annual growth to their financial stakeholders. But how does, and can, this work when it is a very particular heritage (Nordic heritage) that is under a museum’s auspices?


Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Ethnology


  • Critical Heritage Studies, Museum management, Heritage Brand Identity Process, Ethnology
Original languageEnglish
Number of pages9
JournalRethinking Scandinavia: CSS Publications Web Quaterly
Issue number1
StatePublished - 2018 Jul 6
Publication categoryResearch

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