Andrea Lucarelli

Universitetslektor, Fil. Dr., Universiteslektor , , Fil. Dr., ,


UKÄ subject classification

  • Företagsekonomi



My primary research interest is connected to branding applied to the realm of  public places (i.e. cities, regions and nation). More specifically the primary research focuses on the spatial and political dimension of place brands.In addition my other research areas are 1.the geographical and historical dimension of consumption, advertising and marketing; 2. the cultural and political dimension of branding as applied to public-private sector; 3. the role of techno-digital culture in the construction of consumption, market and tourism phenomena.

I appoach each research area broadly, but I mainly adopt qualititive methodlogies


My teaching expertise is very broad. My growing teaching portfolio features experiences in several marketing subjects, such as, Public Sector Marketing, Political Marketing, Marketing Theory, but also in related field as for example Advertising Strategies, Tourism and Hospitality, and Sustainability in Destination (MBA), in addition to methodology courses as for example Research Methods and Methodology. I develop a constructive and maieutic relationship with my students. I have created along with my colleague  particular type of  pedagogical role game (i.e brandopoly).


I have been invited speeker in several business-related and public conferances for policy decision making

Senaste forskningsoutput

Andrea Lucarelli 2018 jan 11 I : Place Branding and Public Diplomacy. 12 s.

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

Andrea Lucarelli 2017 aug 31 I : Cities.

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

Andrea Lucarelli, Rokka, J. & Heitanen, J. 2017

Forskningsoutput: KonferensbidragKonferenspaper, ej i proceeding/ej förlagsutgivet

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