Andrea Lucarelli

Universitetslektor, Fil. Dr., Universiteslektor , , Fil. Dr., ,
Fler filtreringsmöjligheter
  1. 2018
  2. Co-branding public place brands: towards an alternative approach to place branding

    Andrea Lucarelli, 2018 jan 11, I : Place Branding and Public Diplomacy. 12 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  3. 2017
  4. Place branding as urban policy: the (im) political place branding

    Andrea Lucarelli, 2017 aug 31, I : Cities.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  5. Overcoming Methodological Individualism In Consumer Research: Possibilities and Challenges

    Andrea Lucarelli, Rokka, J. & Heitanen, J., 2017

    Forskningsoutput: KonferensbidragKonferenspaper, ej i proceeding/ej förlagsutgivet

  6. Sailing through marketing: A critical assessment of spatiality in marketing literature

    Giovanardi, M. & Andrea Lucarelli, 2017, I : Journal of Business Research. 82, s. 149-159 11 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  7. Towards Relational Methodologies: Performance vis a vis Performativity

    Andrea Lucarelli & Seregina, A., 2017, (Unpublished)

    Forskningsoutput: KonferensbidragAnnan

  8. 2016
  9. The political nature of brand governance: a discourse analysis approach to a regional brand building process

    Andrea Lucarelli & Giovanardi, M., 2016 feb, I : Journal of Public Affairs. 16, 1, s. 16-27 12 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  10. 2015
  11. Brand transformation: a performative approach to brand regeneration

    Andrea Lucarelli & Hallin, A., 2015, I : Journal of Marketing Management. 31, 1-2, s. 84-106 23 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  12. Situating Macromarketing Research in an Interconnected World: the Quest for Relationality

    Andrea Lucarelli & Giovanardi, M., 2015, Proceedings of the 40th Annual Macromarketing Conference: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice. The Macromarketing Society, s. 564-564 1 s. (Proceedings of the Annual Macromarketing Conference )

    Forskningsoutput: Kapitel i bok/rapport/Conference proceedingKapitel samlingsverk

  13. The Political Dimension of Place Branding

    Andrea Lucarelli, 2015, Stockholm: Stockholm Business School, Stockholm University. 107 s.

    Forskningsoutput: AvhandlingDoktorsavhandling (sammanläggning)

  14. The Polymorphous Nature of Place Branding: A Comparison of Stockholm and Turin

    Andrea Lucarelli & Giovanardi, M., 2015, I : Journal of Macromarketing. 35, 1, s. 139-139 1 s.

    Forskningsoutput: TidskriftsbidragPublicerat konferensabstract

  15. 2014
  16. Co-performing tourism places: The "Pink Night" festival

    Giovanardi, M., Andrea Lucarelli & L'Espoir Decosta, P., 2014 jan, I : Annals of Tourism Research. 44, s. 102-115 14 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  17. Challenges in destination branding: a cross-case study of three Italian tourist destinations

    L'Espoir Decosta, P., Massimo, G. & Andrea Lucarelli, 2014

    Forskningsoutput: KonferensbidragAnnan

  18. User-generated place brand equity on Twitter: The dynamics of brand associations in social media

    Andéhn, M., Azadeh, K., Andrea Lucarelli & Sevin, E., 2014, I : Place Branding and Public Diplomacy. 10, 2, s. 132-144 13 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  19. 2013
  20. Problematising place branding research: A meta-theoretical analysis of the literature

    Andrea Lucarelli & Brorström, S., 2013, I : Marketing Review. 13, 1, s. 65-81 17 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  21. Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands

    Giovanardi, M., Andrea Lucarelli & Pasquinelli, C., 2013, I : Marketing Theory. 13, 3, s. 365-383 19 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  22. 2012
  23. Regional Branding: The case of three Italian regions

    Giovanardi, M., Andrea Lucarelli & Pasquinelli, C., 2012, (Unpublished)

    Forskningsoutput: KonferensbidragAnnan

  24. Unraveling the complexity of "city brand equity": a three-dimensional framework

    Andrea Lucarelli, 2012, I : Journal of Place Management and Development. 5, 3, s. 231-252 22 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  25. 2011
  26. City Branding: a state of the art review of the current reserach

    Andrea Lucarelli & Berg, P. O., 2011, I : Journal of Place Management and Development. 4, 1, s. 9-27 19 s.

    Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskrift

  27. Co-Branding Places?

    Andrea Lucarelli, 2011

    Forskningsoutput: KonferensbidragAnnan

  28. Co-creating city brands: The spatial-political dimension

    Andrea Lucarelli, 2011

    Forskningsoutput: KonferensbidragAnnan

  29. The Pink night of the Romagna Coastal Region: Co-creating Events and Destination Marketing

    Giovanardi, M., Andrea Lucarelli & Björner, E., 2011

    Forskningsoutput: KonferensbidragAnnan

  30. Understanding city branding: a framework for analysis

    Andrea Lucarelli, 2011

    Forskningsoutput: KonferensbidragAnnan