19th Annual Euprera Congress

    Activity: Participating in or organising an eventParticipation in conference

    Description

    Why marketing? A communication and relationship management perspective on blood donor communication
    Period2017
    Event typeConference
    LocationLondon, United KingdomShow on map
    Degree of RecognitionInternational

    Subject classification (UKÄ)

    • Social Sciences
    • Media and Communications

    Free keywords

    • strategic communication
    • Relationship management
    • Blood donors