6th Annual International Colloquium on Branding

Activity: Participating in or organising an eventParticipation in conference

Description

Johansson, U & Bertilsson, J (2018) Mundane consumer brands and consumer engagement – a new story ahead? 
Period2018 Jul 72018 Jul 10
Event typeConference
LocationAthens, GreeceShow on map

UKÄ subject classification

  • Business Administration