Activity: Consultancy, expert advice and memberships › Member of board/committee/council etc
Description
BHI is devoted to research, scholarship, education, publication, discussion, and appreciation of theory and practice at the intersection of marketing and history. This encompasses the marketing of history, the history of marketing, business and economic history, consumer culture related to history, and connoisseurship for historic brands. BHI is operated for the benefit of academics in a variety of disciplines, and business practitioners in a variety of industries and functions.
Period
2018
Work for
Brand Heritage institute , United States, Massachusetts