Advisory Board Member, Brand Heritage institute

Activity: Consultancy, expert advice and membershipsMember of board/committee/council etc

Description

BHI is devoted to research, scholarship, education, publication, discussion, and appreciation of theory and practice at the intersection of marketing and history. This encompasses the marketing of history, the history of marketing, business and economic history, consumer culture related to history, and connoisseurship for historic brands. BHI is operated for the benefit of academics in a variety of disciplines, and business practitioners in a variety of industries and functions.
Period2018
Work forBrand Heritage institute , United States, Massachusetts

Subject classification (UKÄ)

  • Business Administration