Association for Consumer Research Conference

  • Andrea Lucarelli (Presenter)

Activity: Participating in or organising an event › Participation in conference

Description

Title of paper presented:
1.Brand Movement
2.Mediation as a multi-dimensional process of brand-related interaction

Name of coauthor: 1. Jon Bertilsson, Gregorio Fuschillo/ 2. Sylvia VonWallpach, Serena Wieder
Period2018 Oct 11 → 2018 Oct 14
Event typeConference
LocationDallas, United StatesShow on map

Subject classification (UKÄ)

  • Business Administration