Description
Doctoral disserttaion presented and defended at final seminar at LUSEM, Johan Gromark PhD candidate (LUSEM). My role is to be opponent together with Richard Jones (CBS) at the final seminar.| Period | 2022 Nov 16 |
|---|---|
| Examinee/Supervised person | |
| Degree of Recognition | International |
Free keywords
- Brand orientation
Related content
-
Research output
-
The Nobel Prize: A 'Heritage based' Brand-oriented Network
Research output: Working paper/Preprint › Working paper
-
The brand core and its management over time
Research output: Contribution to journal › Article › peer-review
-
The Corporate Brand Identity and Reputation Matrix - The case of the Nobel Prize
Research output: Contribution to journal › Article › peer-review
-
Market and brand-oriented schools of positioning
Research output: Contribution to journal › Article › peer-review
-
Brand Orientation: A mindset for building brands into strategic resources
Research output: Contribution to journal › Article › peer-review
-
The Nobel Prize: the identity of a corporate heritage brand
Research output: Contribution to journal › Article › peer-review
-
The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Research output: Other contribution › Teaching case
-
Welcome to the Matrix - How to find and use your corporate brand's core identity
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
-
Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
Research output: Thesis › Doctoral Thesis (monograph)