Capturing contemporary complex customer journeys in retail

Johansson, U. (Host)
Vakulenko, Y. (Presenter)
Hellström, D. (Presenter)
Stoopendahl, P. (Presenter)
Olsson, J. (Participant)
Egan-Wyer, C. (Presenter)
Bäckström, K. (Presenter)
Fuentes, C. (Participant)
Arno de Caigny (Participant)
Derwik, P. (Participant)

Centre for Retail Research at Lund University
Marketing
Lund University School of Economics and Management, LUSEM
Packaging Logistics
Department of Service Studies

Activity: Participating in or organising an event › Participation in workshop/ seminar/ course

Description

In an era of omnichannel retailing, where consumers seamlessly transition between online and offline touchpoints, understanding these intricate customer journeys is paramount for retailers seeking to thrive in a competitive market. This seminar brings together thought leaders and scholars to discuss the latest research findings, methodologies, and insights on how to effectively capture, map, and optimize these complex customer journeys.

Period	2023 Nov 24
Event type	Seminar
Location	Helsingborg, SwedenShow on map
Degree of Recognition	International