Capturing contemporary complex customer journeys in retail

Description

Join us for a research seminar on contemporary customer journeys from a variety of interdisciplinary perspectives. Learn more about recently published articles and work in progress from the Centre's researchers.

In an era of omnichannel retailing, where consumers seamlessly transition between online and offline touchpoints, understanding these intricate customer journeys is paramount for retailers seeking to thrive in a competitive market. This seminar brings together thought leaders and scholars to discuss the latest research findings, methodologies, and insights on how to effectively capture, map, and optimize these complex customer journeys.

Period	2023 Nov 23
Event type	Workshop
Location	Helsingborg, SwedenShow on map
Degree of Recognition	National