Copenhagen Business School: Case writing, presenting, solving, and competing: LCC Student-based Case Design

Description

What is LUSEM Case Competition?
Presentation at Copenhagen Business School. Invitation of professor Richard Jones, CBS.

LUSEM Case Competition is an interactive case competition focusing not only on the solving of cases but the entire process of case education. With an ambition of putting all students’ abilities to test, LCC consists of three parts. Firstly, Brand Management students on master level get assigned to write real-life cases connected to their academic subject of studies. The most prominent cases are chosen and furthermore presented by the responsible students during the start of each competition evening. After the presentation, student teams of four set off to solve the presented case. During the competing teams’ preparations, a student-led discussion takes place where the audience reaches a solution to the management questions. The evening then reaches it's final when the two teams present their own case-solution to the audience and a panel of judges. Writing, Presenting, Solving. Simple as that.
This presentation was part of LUSEM Marketing Groups visit to CBS.

Period	2019 May 15
Held at	Copenhagen Business School, Denmark
Degree of Recognition	International