Corporate Brand Leadership Starts from the Inside

Urde, M. (Invited speaker)
Carsten Baumgarth (Chair)

Marketing

Activity: Talk or presentation › Invited talk

Description

1) Webinar with an audience of tech company managers and commmunications officers. 2) Keynote lecture on corporate branding to HWR master students in an auditorium.

Period	2024 Nov 29
Held at	Berlin School of Economics and Law, Germany
Degree of Recognition	International

Subject classification (UKÄ)

Humanities and the Arts

Free keywords

Leadership
webinar
Corporate brand
Brand Heritage

Related content

Research output
What Does Your Corporate Brand Stand For?
Research output: Contribution to journal › Article
Market and brand-oriented schools of positioning
Research output: Contribution to journal › Article › peer-review
Brand Orientation: A mindset for building brands into strategic resources
Research output: Contribution to journal › Article › peer-review
Brand and market oriented positioning
Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review
The Brand Matrix: Corporte Brand Leadership Starts from the Inside
Research output: Book/Report › Book › Popular science

Corporate Brand Leadership Starts from the Inside

Description

Subject classification (UKÄ)

Free keywords

Related content

Research output

What Does Your Corporate Brand Stand For?

Market and brand-oriented schools of positioning

Brand Orientation: A mindset for building brands into strategic resources

Brand and market oriented positioning

The Brand Matrix: Corporte Brand Leadership Starts from the Inside