House dreams for sale. Realtors, Renovation and Sustainability issues on Hemnet. (5th Digital History Conference).

Description

Hemnet markets itself as a place where dreams are made; the “best tool” for people to find their “dream house” (Hemnet 2021). Relative to visits per capita, it is the world’s most popular website for real-estate browsers, reaching a large audience of window shoppers as well as consumers ‘ready-to-purchase’. Focusing on the term "renovation" I discuss realtors' role in relation to sustainability goals and briefly sketch where the study is going next, in terms of topics and empirical sources.

Period	2022 Nov 14
Event title	5th Digital History in Sweden Conference
Event type	Conference
Location	Lund, SwedenShow on map
Degree of Recognition	International