Master class in Corporate Branding (Daniels Business School, Denver)

Urde, M. (Invited speaker)
Douglas Allen (Chair)

Marketing

Activity: Talk or presentation › Invited talk

Description

Keynote, lecture and workshop an Daniels Business School MBA on the topic of brand strategy and reputation.

Period	2024 Oct 9
Held at	University of Denver: Daniels College of Business, United States, Colorado
Degree of Recognition	International

Subject classification (UKÄ)

Humanities and the Arts

Free keywords

management communication
leadership program
Brand strategy
Brand identity

Related content

Research output
The Brand Matrix: Corporte Brand Leadership Starts from the Inside
Research output: Book/Report › Book › Popular science
The Nobel Prize: the identity of a corporate heritage brand
Research output: Contribution to journal › Article › peer-review
What Does Your Corporate Brand Stand For?
Research output: Contribution to journal › Article
Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize
Research output: Other contribution › Teaching case