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Messy Customer Journey Self-Mapping
Egan-Wyer, C.
(Keynote/plenary speaker)
Centre for Retail Research at Lund University
Marketing
Activity
:
Talk or presentation
›
Invited talk
Period
2024 May 22
Event title
III Symposium of Current Trends in Consumer Research
Event type
Conference
Location
Stirling, United Kingdom
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Degree of Recognition
International
Subject classification (UKÄ)
Business Administration
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New Formats for the Physical Store of the Future: How to evaluate and manage new store formats
Project
:
Research
X