Notified But Unaware: Third-Party Tracking Online

Activity: Talk or presentation › Invited talk

Description

Stefan presents results from a study on the practices of third-party data collection on the Swedish web. The main results indicate that third-party tracking is omnipresent online, particularly for media and retail sites, showing that data-driven markets depend on the collection, sharing and trade of consumers’ personal data. Furthermore, despite regula- tory provisions promoting clearer notifications and designs within the EU, many users are still highly unaware of the data collection practices and their underlying purposes. The re- sults indicate a weak consent base for data collection and a market structure and data collecting practices that are highly non-transparent. The article is written by Stefan Larsson, Anders Jensen-Urstad & Fredrik Heintz, and published in special issue, guest edited by Ida Koivisto (Law, Helsinki), in the open-access online journal Critical Analysis of Law: An International & Interdisciplinary Law Review.
Period2021 May 7
Event titleConference: Transparency in the Digital Environment
Event typeConference
LocationToronto, CanadaShow on map
Degree of RecognitionInternational

Subject classification (UKÄ)

  • Law

Free keywords

  • Third-Party Tracking
  • ad-tech
  • transparency
  • platformisation
  • third-party cookies
  • black box

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