Producers and Audiences International Conference

  • Tina Askanius (Organiser)
  • Doona, J. (Organiser)
  • Hill, A. (Organiser)
  • Carolina Martinez (Organiser)

Activity: Participating in or organising an eventOrganisation of conference


Media production and audience culturesare intricately connected. Producers create, produce, distribute and sell content, formats and brands for international audiences. We engage and disengage with creative content, formats and brands, as publics, viewers, fans, consumers and participants. And media producers and audiences can switch roles, leading a double life as creators and consumers, producers and users. Yet despite these connections, production and audience studies traditionally remain separate. Recent developments in the business of media highlight radical shifts in media production, distribution, economics and cultural experiences across a range of content from television, film, radio, print, digital and mobile media. How can production and audience research allow space for broader questions about media and our engagement with it? This conference explores challenges for production and audience research, theory and practice. The aim is to examine the complex interplay between production and viewing cultures in global, political, industrial, social and cultural contexts.

The conference follows three areas of inquiry in media, communication and cultural studies: relations between producers and audiences; theories, methods and practices; and creative content for contemporary mediascapes.

The schedule includes a combination of keynote addresses, pre-constituted panels, and open panels. Confirmed speakers include Professor John Corner (Leeds University, UK), Professor Peter Dahlgren (Lund University, Sweden), Julie Donovan (International Formats Consultant), Professor Annette Hill (Lund University, Sweden) Professor Vicki Mayer (Tulane University, USA), Jane Roscoe (Head of International Content for SBS Australia), Professor Jeanette Steemers (University of Westminster, UK), Douglas Wood (Head of Research, Shine Group).
Period2014 Mar 20
Event typeConference
LocationLund, SwedenShow on map
Degree of RecognitionInternational

UKÄ subject classification

  • Media Studies


  • producers
  • audiences
  • local television
  • global audiences