Routledge (Publisher)

  • Urde, M. (Guest editor)
  • Carsten Baumgarth (Guest editor)
  • Bill Merrilees (Guest editor)

Activity: Publication peer-review and editorial workJournal editor

Description

Guest editor Special Issue on Brand Orientation
Period2012 Jan 12013 Jan 1
Type of publisherPublisher
Degree of RecognitionInternational

Subject classification (UKÄ)

  • Social Sciences

Free keywords

  • Brand orientation