Social Media and Politics Podcast #78: Advertising and Fundraising for Political Campaigns, with Brian Lyle

Activity: OtherMedia participation

Description

Brian Lyle, Vice President of Digital Strategy at On Message, Inc., and AAPC 2019 Digital Strategist of the Year, guests to discuss his award-winning work during the 2018 US Midterms.

We discuss On Message’s approach to political campaigning – advertising, organic growth, and fundraising – and the role of digital media in each. We also break down differences in campaigning between challengers and incumbents, discover what makes a good campaign website, and talk about new forms of advertising like OTT and P2P texting.
Period2019 Apr 29
Degree of RecognitionInternational