The Branding and Identity of the Nobel Prize

  • Urde, M. (Keynote/plenary speaker)
  • Stephen A Greyser (Keynote/plenary speaker)

Activity: Talk or presentation › Invited talk

Description

This talk will review recent research conducted with the cooperation of the Nobel Foundation, encompassing interviews with a range of Novel Prize stakeholders including the Nobel Foundation management, heads of the awarding committee members and laureates. The work represents the first (and only so far) field-based research on the the topic. The complexities of the Nobel organization and the management, branding, communications and reputation issues confronting "the world's most prestigious award" will be covered.

The seminar was kindly arranged by professors Donald K Wright and Jim Cummings, Boston University College of Communications.
Period2017 Jan 7
Held atBoston University, United States, Massachusetts
Degree of RecognitionInternational

Subject classification (UKÄ)

  • Social Sciences

Free keywords

  • Nobel Prize
  • Communication
  • Reputation
  • Branding
  • Symbol