The future of retail store formats

Description

A webinar on the future of retail and the need to develop new store formats.

Ulf Johansson (Centre for Retail Research) talks about the results of a recently completed research project on new physical store formats in retail. He describes the challenges new formats can pose within organizations that chooses to develop their portfolio of store formats. He also talks about customer experience in new store formats.

Zarah Rosell (Ingka) discusses new store formats from IKEA's perspective, highlighting what conclusions we can draw from ongoing trials. Zarah works as a project manager with a focus on Active portfolio management, which is about strengthening, developing and transforming existing units and markets so that they are adapted and relevant for the future in a customer meeting and to deliver sustainable and profitable growth.

Period	2024 May 31
Event type	Seminar
Degree of Recognition	National