The future of the meeting industry: Swedish and global trends in post-pandemic times

Activity: Talk or presentation › Invited talk

Description

We presented two studies within the project, both of which touch on trends in the meeting industry. A study on global convention bureaus' communication and a study on Swedish leaders and developers' view of how the industry has been affected by the Covid-19 pandemic and future challenges. We also discussed preliminary conclusions and recommendations.

Representatives of DMO and conventions bureaus in Skåne and industry press participated in the meeting.
Period2023 Apr 14
Held atVisit Lund AB, Sweden

Free keywords

  • meetings industry
  • value proposition
  • place branding
  • COVID-19
  • trend analysis
  • mega trends
  • digitalisation
  • structural transformation
  • MICE
  • strategic communication

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