Description
From ‘mock’ to ‘plant-based’ meat: changing veg*n foodways in the Sino-cultural sphereAlthough Chinese veg*n cuisine has pioneered meat replacement practices and technologies through soybean and gluten innovations for centuries, a renewed interest has arisen in tandem with a ‘future foods’ narrative advanced by contemporary plant-based food products. This development coincides with the rise of ‘new’ ethical, climate, and health motivated veganism promoted by a younger generation of advocates involved in mainstreaming vegan food and lifestyles. In view of these interconnected processes, this paper posits that novel plant-based meats are involved in a process of ‘translation’ on two levels: material and semiotic. Materially, it discusses how technologies transform plant proteins into ‘meat’. Semiotically, it explores how these new meats and their advocates capture a vision of foods and diets ‘of the future’. Hence, this paper foregrounds the ontological transformation underlying veg*n foodways and the role of technology in this process where such diets go from ‘meatless’ religious practice to embody new moralities that are animal-friendly, environmental, and forward-looking.
Period | 2024 Jun 10 |
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Event type | Conference |
Location | Lund, SwedenShow on map |
Free keywords
- plant-based food
- China
- Taiwan
- Veganism
- Sustainability
Related content
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Projects
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New social movements and sustainable food advocacy in the Sinosphere
Project: Dissertation