Research output per year
Research output per year
Unit profile
Description
Marketing can be defined as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our research undertaken in marketing emphasises all these elements of marketing, with a focus on branding, consumption, retail, multi-and omnichannel, and internationalisation. The strength of the research conducted by the marketing group lies in our ability to approach these areas from a variety of perspectives. We work from cultural as well as managerial viewpoints, examine consumer markets as well as business markets, and investigate using qualitative as well as quantitative methods. We are strong both in terms of academic and practical relevance, teaching as well as research. In all areas of investigation, we prioritise research into sustainability and digitalisation.UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Johan Anselmsson
- Department of Business Administration - Assistant head of department
- Marketing - Professor, Assistant head of department
Person
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(When) Is it Worth Investing in the Personal Service Encounter?
Egan-Wyer, C., Valentin, S. & Parsmo, Å., 2023 Oct 5, The Future of Consumption: How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience. Bäckström, K., Egan-Wyer, C. & Samsioe, E. (eds.). Palgrave Macmillan, p. 345–358Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Open Access -
A critical typology of "good place branding": Lessons from place-branding expertise
Bertilsson, J., Sullivan, K. & Rennstam, J., 2023, Place branding and marketing from a policy perspective: Building effective strategies for places. Mabillard, V., Pasquier, M. & Vuignier, R. (eds.). London: Routledge, p. 213-226 14 p.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Open Access -
Bolagsstämman: Ritualer, kultur, normer och språk
Translated title of the contribution :The Annual General Meeting: Rituals, culture, norms and language Research output: Book/Report › Book › Research
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Research to enable a circular building sector
Janson, U., Johansson, D., Neij, L., Farsäter, K., Samuelsson, P., Utterström, M., Cerne, A., Sönnichsen, S. & Gontia, P.
2022/05/01 → 2024/05/01
Project: Research
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Urban Arena
Karvonen, A., Dahl, P., Sveningsson, H., Sandström, I., Neij, L., Mukhtar-Landgren, D., Pries, J., Paulsson, A., Alkan Olsson, J., Oudin, A., Knutagård, M., Koglin, T., Sörensen, J., Mattisson, K., Thidell, Å., Ståhl, A., Sopasakis, A., Elgh, A., Lund Hansen, A., Wretstrand, A., Varhelyi, A., Norrman, A., Wierzbicka, A., Åkerman, A., Ekberg, A., Petersson, A., Wahlöö, A., Persson, A., Thomasson, A., Linden, A., Landin, A., Knaggård, Å., Ness, B., Holmberg, B., Eriksen, B., Kiss, B., Nordquist, B., Badersten, B., Magnusson Staaf, B., Wickenberg, B., Dalhammar, C., Martinez, C., Sternudd, C., Fredriksson, C., Wittbom, C., Malmgren, C., Malmström, C., Larsson, C., Wamsler, C., Uvo, C. B., Mukhtar-Landgren, D., Andréen, D., Koca, D., Johansson, D., Brink, E., Malmqvist, E., Pedersen, E., Dalholm Hornyánszky, E., Högdahl, E., Kjellsson, E., Boyd, E., Clark, E., Serrano, E., Nilsson, F., Kopsch, F., Hallberg Skåtar, F., Paulsson, G., Sandin, G., Magnusson, H., Bagge, H., Hanson, H., Hanson, H., Busch, H., Hassel, H., Pålsson, H., Smith, H., Davidsson, H., Smith, H., Corvellec, H., Sandström, I., Pålsson Skarin, I., Arroyo, I., Khan, J., Ryan, J., Palm, J., Arfvidsson, J., Richter, J., Rahm, J., Martinsson, J., Sörensen, J., Alkan Olsson, J., Åstrand, J., Kanters, J., Lundquist, K., Salomonsson, K., Steen, K., Hennig, V. K. R., Molina-Besch, K., Persson, K. M., Sernhed, K., Barup, K., Mccormick, K., Maini Gerhardsson, K., Mattisson, K., Foroughanfar, L., Bengtsson, L., Wadsö, L., Harrie, L., Jönsson, L., Ståhl, L., Liuke, L., Fünfschilling, L., Eskilsson, L., Winslott Hiselius, L., Neij, L., Röjnert, L., Lundmark, L., Eklund, L., Enochsson, L., Persson, M., Holst-Ekström, M., Johansson, M., Rasmussen, M., Wall, M., Esaiasson, M., Dubois, M., Grillitsch, M., Dahlblom, M., Hultman, M., Kärrholm, M., Klintman, M., Molnar, M., Mottaghi, M., Baruti, M. M., Yahia, M. W., Bocken, N., Egan, N., Mont, O., Mattisson, O., Thufvesson, O., Kolte, O., Samuelsson, O., Blomqvist, O., Christensson, O., Larsson Ivanov, O., Strandberg, P., Prieto de La Fuente, P., Hjorth, P., Arnfalk, P., Bengtsen, P., Sjöström, P., Olsson, P., Persson, P., Wallentén, P., Saagi, R., Bernardo, R., Hildingsson, R., Larsson, R., Berndtsson, R., Alrabadi, S., Hyler, S., Kopljar, S., Sandin Lompar, S., Olander, S., Wandel, S., Curtis, S., Dahlgaard-Park, S. M., Lindhqvist, T., Laike, T., Germundsson, T., Hellström, T., Tägil, T., Jeppsson, U., Ramberg, U., Chudnikova, V., Shoaib, W. M., Voytenko Palgan, Y., Miranda, P., Chu, A. C., Brinck, I., Shabb, K., Wahlund, M., Reindl, K., Macgregor, F., Libertson, F., Johansen, K., Litsmark, A. & Lysholm, E.
2022/03/03 → …
Project: Network
Activities
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Capturing contemporary complex customer journeys in retail
Ulf Johansson (Host), Yulia Vakulenko (Presenter), Daniel Hellström (Presenter), Patrik Stoopendahl (Presenter), John Olsson (Participant), Carys Egan-Wyer (Presenter), Kristina Bäckström (Presenter), Christian Fuentes (Participant), Arno de Caigny (Participant) & Pernilla Derwik (Participant)
2023 Nov 24Activity: Participating in or organising an event › Participation in workshop/ seminar/ course
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Annual Meeting of the Excellence Programme for Sustainable Development
Terese Thoni (Organiser), Henrik Smith (Presenter), Per Mickwitz (Presenter), Marlis Wullenkord (Presenter), Pauline Rebouillat (Presenter), Carolina Rodriguez (Presenter), Alexander Paulsson (Presenter), Sönnich Sönnichsen (Presenter), Karin Farsäter (Presenter), Paul Gontia (Presenter) & Marcus Utterström (Presenter)
2023 Oct 18Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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Bolagsstämman och förtroendeskapande The presentation was based on Paulsson, Rahm, Sandell och Svensson (2023): Bolagsstämman Ritualer, kultur, normer och språk
Henrik Rahm (Invited speaker) & Peter Svensson (Invited speaker)
2023 Sept 20Activity: Talk or presentation › Performance
Prizes and distinction
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Coaches Advisory board member: John Molson International Case Competition
Urde, Mats (Recipient), 2023 Jan 15
Prize: Election to learned society
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Honorable mention CH Witts price
Paulsson, Alexander (Recipient), Rahm, Henrik (Recipient), Sandell, Niklas (Recipient) & Svensson, Peter (Recipient), 2023
Prize: Other distinction