Research output per year
Research output per year
Scheelevägen 15 B (Ideon Science park, Alfa 1)
22363 Lund
Sweden
Marketing can be defined as an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our research undertaken in marketing emphasises all these elements of marketing, with a focus on branding, consumption, retail, multi-and omnichannel, and internationalisation. The strength of the research conducted by the marketing group lies in our ability to approach these areas from a variety of perspectives. We work from cultural as well as managerial viewpoints, examine consumer markets as well as business markets, and investigate using qualitative as well as quantitative methods. We are strong both in terms of academic and practical relevance, teaching as well as research. In all areas of investigation, we prioritise research into sustainability and digitalisation.
Person
Person
Research output: Contribution to conference › Other › peer-review
Research output: Contribution to specialist publication or newspaper › Specialist publication article › Popular science
Research output: Working paper/Preprint › Working paper
Forsyth, R. (Researcher) & Tunca, B. (Researcher)
2025/06/03 → 2026/06/30
Project: Research
Cassinger, C. (PI), Gustafsson, N. (PI), Karlsson, I. (Project coordinator), Anselmsson, J. (Researcher), Hedling, E. (Researcher), Pamment, J. (Researcher), Stjernholm, E. (Researcher), Adenskog, M. (Researcher), Linné, T. (Researcher), Fjällhed, A. (Researcher), Porzionato, M. (Researcher), Thelandersson, F. (Researcher) & Falkheimer, J. (Researcher)
2025/01/01 → 2027/12/31
Project: Network
Shih, T. (PI) & Ördén, H. (Researcher)
The Swedish foundation for International cooperation in research and higher education (STINT).
2024/11/30 → 2026/11/30
Project: Research
Stoopendahl, P. (Organiser)
Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
Egan-Wyer, C. (Keynote/plenary speaker)
Activity: Participating in or organising an event › Participation in workshop/ seminar/ course
Fuentes, C. (Organiser), Stoopendahl, P. (Invited speaker), Ullström, S. (Role not specified), Tölg, R. (Role not specified), Eggert, F. (Role not specified), Hellström, D. (Role not specified), Bäckström, K. (Role not specified), Derwik, P. (Role not specified), Vakulenko, Y. (Role not specified), Kjellman, A. (Role not specified), Egan-Wyer, C. (Role not specified), Chatthong, C. (Role not specified), Mora Chaves, M. (Role not specified) & Johansson, U. (Role not specified)
Activity: Participating in or organising an event › Participation in workshop/ seminar/ course
Urde, M. (Recipient), 2024 Jan 6
Prize: Prize (including medals and awards)
Urde, M. (Recipient), 2024 Jan 6
Prize: Prize (including medals and awards)
Urde, M. (Recipient), 2023 Jan 15
Prize: Election to learned society