Personal profile
Research
My PhD project, with the preliminary title “Branding Academia: a study of academic staff and branding in business schools”, explores the advancement of branding logics in higher education and the impact on academic staff. The study contributes with in-depth explorations from four European business schools to extend existing research on the role and impact of brands, branding and internal stakeholders in higher education.
Main supervisor is Prof Tony Huzzard and assistant supervisor is Prof Dan Kärreman.
Subject classification (UKÄ)
- Business Administration
Free keywords
- Branding, Identity, Culture
Fingerprint
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Research output
- 1 Doctoral Thesis (monograph)
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Branding Professionals: An Exploration of Academic Professionals’ Experiences of Internal Branding Processes
Biering-Sørensen, A., 2026, Lund: Media-Tryck, Lund University, Sweden. 240 p.Research output: Thesis › Doctoral Thesis (monograph)
Open AccessFile30 Downloads (Pure)
Projects
- 1 Active
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Branding Academia: a study of academic staff and branding in business schools
Biering-Sørensen, A. (Research student), Huzzard, T. (Supervisor) & Kärreman, D. (Assistant supervisor)
2015/01/01 → …
Project: Dissertation