Antonio Marañon

Antonio Marañon

Senior lecturer

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Personal profile


The current research area revolves around marketing science.  The basic research goal is to find analytical solutions and methods for marketing research problems.  This involves utilizing business analytics and finding creative ad hoc solutions for problems in consumer research.  Two priority research topics are framing scenarios in presentation and procurement of consumer products and services, as well as advanced business solutions for household consumption structures.


I have an extensive teaching experience in various areas of statistics, from the previous stints at Lund University and the University of the Philippines School of Statistics.  At the moment, the main area of teaching is quantitative methods for marketing science in the graduate program.  

UKÄ subject classification

  • Probability Theory and Statistics

Free keywords

  • Marketing Science


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