Antonio Marañon

Antonio Marañon

Senior Lecturer

If you made any changes in Pure these will be visible here soon.

Personal profile

Research

The current research area revolves around marketing science.  The basic research goal is to find analytical solutions and methods for marketing research problems.  This involves utilizing business analytics and finding creative ad hoc solutions for problems in consumer research.  Two priority research topics are framing scenarios in presentation and procurement of consumer products and services, as well as advanced business solutions for household consumption structures.

Teaching

I have an extensive teaching experience in various areas of statistics, from the previous stints at Lund University and the University of the Philippines School of Statistics.  At the moment, the main area of teaching is quantitative methods for marketing science in the graduate program.  

UKÄ subject classification

  • Probability Theory and Statistics

Keywords

  • Marketing Science

Fingerprint

Dive into the research topics where Antonio Marañon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Network

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or