Research output per year
Research output per year
Personal profile
Research
The current research area revolves around marketing science. The basic research goal is to find analytical solutions and methods for marketing research problems. This involves utilizing business analytics and finding creative ad hoc solutions for problems in consumer research. Two priority research topics are framing scenarios in presentation and procurement of consumer products and services, as well as advanced business solutions for household consumption structures.
Teaching
I have an extensive teaching experience in various areas of statistics, from the previous stints at Lund University and the University of the Philippines School of Statistics. At the moment, the main area of teaching is quantitative methods for marketing science in the graduate program.
UKÄ subject classification
- Probability Theory and Statistics
Free keywords
- Marketing Science
Fingerprint
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Collaborations and top research areas from the last five years
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Research output
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Sex Differences in Collateral Circulation and Outcome After Mechanical Thrombectomy in Acute Ischemic Stroke
Lagebrant, C., Ramgren, B., Hassani Espili, A., Marañon, A. & Kremer, C., 2022 May 19, In: Frontiers in Neurology. 13, 878759.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Downloads (Pure) -
Option framing and Markov chain: A descriptive approach in a state-space modeling of customer behavior
Maranon, A., Gustafsson, P. & Nilsson, P., 2015, Department of Statistics, Lund university, 16 p. (Working Papers in Statistics; no. 15).Research output: Working paper/Preprint › Working paper
File194 Downloads (Pure) -
The penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
Anselmsson, J., Johansson, U., Bondesson, N. & Marañon, A., 2008, In: Journal of Retailing and Consumer Services. 15, 1, p. 42-51Research output: Contribution to journal › Article › peer-review
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Conjoint analysis - a part of market planning
Marañon, A., 2004, Pharma Industry, 2004, 7.Research output: Contribution to specialist publication or newspaper › Specialist publication article › Research
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Collective decision skill and decisive voting games
Marañon, A. & Berg, S., 2001, In: Group Decision and Negotiation. 10, 5, p. 389–403Research output: Contribution to journal › Article › peer-review
Projects
- 3 Active
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Stroke under graviditet och efter förlossning
Kremer, C., Marañon, A., Lorenzano, S., Sacco, S., Jönsson, A. & Ilinca, A.
2022/05/01 → 2024/04/30
Project: Research
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Könsskillnader i behandlingsresultat och hälsotillstånd efter akut strokebehandling
Kremer, C., Marañon, A., Ramgren, B. & Jönsson, A.
2017/09/01 → 2024/12/31
Project: Research
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Stroke hos kvinnor
Kremer, C., Marañon, A., Caso, V., Gdovinova, Z., Bejot, Y., Dawson, J., Lorenzano, S. & Bushnell, C.
2017/01/01 → …
Project: Network