Personal profile
Professional work
Bio
- Born - Ankara, Turkey
- BSc in Business Administration - Hacettepe University, Turkey
- MSc in International Business and Entrepreneurship - Mälardalen University, Sweden
- PhD in International Management (specialization: Consumer Behavior) - University of Agder, Norway
- PostDoc in Consumer Behavior - Lund University, Sweden
Work Experience
- University of Agder, Norway
- Norwegian School of Economics, Norway
- University of Stavanger, Norway
- Fachhochschule Münster, Germany
Research Areas
- Consumer Behavior
- Digital Marketing
- Artificial Intelligence (AI)
- Brand Management
- Quantitative Methods
- Open and Reproducible Science
- Meta Science
Current Teaching (Master level)
- Digital Marketing
- Quantitative Research Methods
Administrative Roles:
- Director of AI Integration at the Dept. of Business Administration
Subject classification (UKÄ)
- Business Administration
Free keywords
- Marketing
- Digitalization
- Consumer Behaviour
- Artificial Intelligence (AI)
- Quantitative methods
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure
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Collaborations the last five years
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Ett kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
Translated title of the contribution :A customer perspective on digital competences of brands: How companies can build brand equity and customer loyalty through digital competence Research output: Working paper/Preprint › Working paper
File153 Downloads (Pure) -
Super-Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling
Tunca, B., Ziano, I. & Wenting, X., 2022 Jan 27, In: Meta-Psychology. 6Research output: Contribution to journal › Article › peer-review
Open AccessFile166 Downloads (Pure) -
Lund Digital Marketing Insights Survey 2022
Tunca, B. & Anselmsson, J., 2022 Jan, Lund University School of Economics and Management. 49 p.Research output: Book/Report › Report › Research
File1194 Downloads (Pure) -
Lund Digital Trust Survey 2022
Tunca, B. & Anselmsson, J., 2022, 22 p.Research output: Book/Report › Report › Research
Open AccessFile204 Downloads (Pure) -
Of Swedes & Facebook 2022
Tunca, B. & Anselmsson, J., 2022, Lund University.Research output: Book/Report › Report › Research
Open AccessFile88 Downloads (Pure)
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GAIHE apps: Extended testing of a unified GenAI platform in the HE workplace
Forsyth, R. (Researcher) & Tunca, B. (Researcher)
2025/06/03 → 2026/06/30
Project: Research
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LBMG: Lund Brand Management Group
Anselmsson, J. (Researcher), Hollebeek, L. (Researcher), Johansson, U. (Researcher), Elg, U. (Researcher), Urde, M. (Researcher), Bondesson, N. (Researcher), Tarnovskaya, V. (Researcher), Koch, C. (Researcher), Melin, F. (Researcher), Tam, K.-D. (Researcher), Tunca, B. (Researcher), Gromark, J. (Researcher), Grönholm, M. (Researcher) & Bertilsson, J. (Researcher)
2009/12/01 → …
Project: Network
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Pilot Testing a Unified AI Platform for Enhanced Learning
Tunca, B. (Researcher)
2025/01/01 → 2025/05/31
Project: Other
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Digital Competences of Swedish Brands
Tunca, B. (Researcher) & Anselmsson, J. (Researcher)
2020/08/15 → 2023/08/15
Project: Research
Activities
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Marketing Research Seminar - "Brand Activism beyond “The end of Brand Activism”"
Egan-Wyer, C. (Organiser), Ulver, S. (Organiser), Geveke, D. (Presenter), Waverley, J. (Respondent), Mavroudi, D. (Participant), Cenamor, J. (Participant), Dam, C. (Participant), Shih, T. (Participant) & Tunca, B. (Participant)
2026 Apr 9Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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Marketing Research Seminar - "Programme applications"
Egan-Wyer, C. (Organiser), Ulver, S. (Organiser), Shih, T. (Presenter), Tunca, B. (Participant), Gustafsson, C. (Participant), Cenamor, J. (Participant), Nilsson, M. (Participant), Tarnovskaya, V. (Participant) & Geveke, D. (Participant)
2026 Mar 5Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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AI Lund lunch seminar: Pilot Testing a Unified AI Platform for Enhanced Learning (Phase II)
Tunca, B. (Keynote/plenary speaker) & Wisbrant, J. (Organiser)
2026 Jan 14Activity: Participating in or organising an event › Organisation of public lecture/debate/seminar
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AI Lund lunch seminar: Pilot Testing a Unified AI Platform for Enhanced Learning
Tunca, B. (Keynote/plenary speaker), Wisbrant, J. (Organiser) & Wisbrant, J. (Organiser)
2025 May 14Activity: Participating in or organising an event › Organisation of public lecture/debate/seminar
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Nexus seminar series on AI at LUSEM
Egan-Wyer, C. (Contributor), Nilsson, M. (Contributor) & Tunca, B. (Organiser)
2025 May 13Activity: Participating in or organising an event › Participation in workshop/ seminar/ course