Carys Egan-Wyer

Senior lecturer

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Personal profile


I am a post-doctoral reasercher with a PhD in marketing. My research interests lie at the nexus of consumption, retail and sustainability. I am particularly interested in the responsibilisation of the neoliberal citizen. In other words, how societal discourses and norms encourage consumers to willingly discipline themselves and control their consumption. I am the deputy director of the interdisciplinary Centre for Retail Research where I work to communicate cutting edge retail and sustainability research to individuals and companies.

When I am not working, I run a blog and social media brand called Buy Less Be More, which focuses on anti-consumption.

UKÄ subject classification

  • Business Administration

Free keywords

  • Consumer Culture
  • Neoliberalism
  • Leisure
  • Sport
  • Endurance running
  • Governmentality
  • Body
  • Ascetism
  • Anti-consumption
  • Sustainable consumption
  • Discpline
  • Responsibilisation


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