Personal profile
Research
Carys Egan-Wyer is a senior lecturer at Lund University’s School of Economics and Management with a PhD in marketing. Her research interests lie at the nexus of consumption, retail and sustainability and she has a particular interest in consumer responsibilisation in the context of ethical and sustainable consumption. Carys is also the deputy director of the interdisciplinary Centre for Retail Research, where she works to communicate cutting edge retail and sustainability research to individuals and companies.
Subject classification (UKÄ)
- Business Administration
Free keywords
- Consumer Culture
- Neoliberalism
- Leisure
- Sport
- Endurance running
- Governmentality
- Body
- Ascetism
- Anti-consumption
- Sustainable consumption
- Discpline
- Responsibilisation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
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Collaborations the last five years
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Digital Product Passports: Bridging the Information Gap in Circular Economy Transitions?
Egan-Wyer, C., 2026 Apr 27. 4 p.Research output: Contribution to conference › Abstract › peer-review
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The Audience Turn: Crafting Contributions for Impact in Marketing and Consumer Research
Shahriar, H., Egan-Wyer, C., Ulver, S. & Lucarelli, A., 2026, (Accepted/In press) In: Journal of Marketing Management.Research output: Contribution to journal › Article › peer-review
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Messy customer journey self-mapping: A qualitative method for the future of second-hand retail and consumption
Egan-Wyer, C., 2025 Dec 8, (E-pub ahead of print) In: International Review of Retail, Distribution and Consumer Research.Research output: Contribution to journal › Article › peer-review
Open Access -
Marketing in the Climate Crisis: Imagining Post-Growth Futures
Egan-Wyer, C. & Bertilsson, J., 2025 Aug 8, 1 ed. Abingdon: Routledge. 102 p. (Routledge Studies in Critical Marketing)Research output: Book/Report › Book › Research › peer-review
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Critically Performing Post-Growth Marketing: A guide for dystopian optimists
Egan-Wyer, C. & Bertilsson, J., 2025 Jun 25, p. 1. 18 p.Research output: Contribution to conference › Abstract › peer-review
File2 Downloads (Pure)
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The Potential and Limitations of Craft as an Economic and Social Transformative Force
Schaefer, S. (Researcher), Egan-Wyer, C. (Researcher) & Schneider, A. (Researcher)
2026/01/01 → 2028/12/31
Project: Research
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Handelns egna varumärken inom dagligvarusektorn växer – hur påverkas konkurrensen? Studier av effekter på innovation och på vad konsumenter möter i butik
Johansson, U. (PI), Egan-Wyer, C. (Researcher) & Burt, S. (Researcher)
2025/10/01 → 2026/09/30
Project: Research
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Circular retailing: packaging, stores, digital product passes as enablers of the circular economy
Fuentes, C. (Researcher), Egan-Wyer, C. (Researcher), Johansson, U. (Researcher), Hellström, D. (Researcher), Aslan, D. U. (Researcher) & Eggert, F. (Researcher)
Helsingborgs stads forsknings- och utvecklingsfond
2024/04/30 → 2025/12/31
Project: Research
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REAL: Cirkulär handel: förpackningar, butiker och digitala produktionspass som verktyg för den cirkulära ekonomin
Egan-Wyer, C. (Researcher)
2023/12/08 → 2025/12/31
Project: Research
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Exploring Craft in Search of Alternative and Sustainable Forms of Organizing
Egan-Wyer, C. (Researcher), Rennstam, J. (Researcher), Schaefer, S. (Researcher) & Schneider, A. (Researcher)
2023/01/02 → 2025/12/31
Project: Research
Activities
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Refashion & Reflect: Sustainable Fashion at X-Lab
Egan-Wyer, C. (Speaker), Pugh, R. (Speaker), Gillblad, S. (Chair) & Törnquist, L. (Chair)
2026 Apr 14Activity: Talk or presentation › Public lecture/debate/seminar
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Marketing Research Seminar - "Brand Activism beyond “The end of Brand Activism”"
Egan-Wyer, C. (Organiser), Ulver, S. (Organiser), Geveke, D. (Presenter), Waverley, J. (Respondent), Mavroudi, D. (Participant), Cenamor, J. (Participant), Dam, C. (Participant), Shih, T. (Participant) & Tunca, B. (Participant)
2026 Apr 9Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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Brand Camp 7
Egan-Wyer, C. (Keynote/plenary speaker)
2026 Mar 26 → 2026 Mar 28Activity: Participating in or organising an event › Participation in conference
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Marketing Research Seminar - "Programme applications"
Egan-Wyer, C. (Organiser), Ulver, S. (Organiser), Shih, T. (Presenter), Tunca, B. (Participant), Gustafsson, C. (Participant), Cenamor, J. (Participant), Nilsson, M. (Participant), Tarnovskaya, V. (Participant) & Geveke, D. (Participant)
2026 Mar 5Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
Prizes and Distinction
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Helsingborgs Handelsförening Excellence Scholarship 2026
Kembro, J. (Recipient), Norrman, A. (Recipient), Eggert, F. (Recipient), Fuentes, C. (Recipient), Nilsson, F. (Recipient), Egan-Wyer, C. (Recipient), Chatthong, C. (Recipient), Figueirinhas, D. (Recipient), Vakulenko, Y. (Recipient), Pålsson, H. (Recipient), Hellström, D. (Recipient), Olsson, J. (Recipient), Jagtap, S. (Recipient), Kervall, M. (Recipient) & Stoopendahl, P. (Recipient), 2026 May 6
Prize: Prize (including medals and awards)
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REAL Excellence Scholarship
Egan-Wyer, C. (Recipient), 2026 May 6
Prize: Prize (including medals and awards)
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Outstanding Research Award
Egan-Wyer, C. (Recipient) & Bertilsson, J. (Recipient), 2025 Nov 13
Prize: Prize (including medals and awards)
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Per Østergaard Award 2025
Egan-Wyer, C. (Recipient) & Bertilsson, J. (Recipient), 2025 Jun 27
Prize: Prize (including medals and awards)
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