Research output per year
Research output per year
Personal profile
Research
Carys Egan-Wyer is a senior lecturer at Lund University’s School of Economics and Management with a PhD in marketing. Her research interests lie at the nexus of consumption, retail and sustainability and she has a particular interest in consumer responsibilisation in the context of ethical and sustainable consumption. Carys is also the deputy director of the interdisciplinary Centre for Retail Research, where she works to communicate cutting edge retail and sustainability research to individuals and companies.
Subject classification (UKÄ)
- Business Administration
Free keywords
- Consumer Culture
- Neoliberalism
- Leisure
- Sport
- Endurance running
- Governmentality
- Body
- Ascetism
- Anti-consumption
- Sustainable consumption
- Discpline
- Responsibilisation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action
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Collaborations the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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More than a place to shop: Making the grocery store a meal destination
Egan-Wyer, C. (Editor), Johansson, U. (Editor), Moström, M. (Editor) & Lennart, W. (Editor), 2026 Jun 18, Lund: Centre for Retail Research at Lund University. 40 p.Research output: Book/Report › Report › Research
Open AccessFile10 Downloads (Pure) -
Digital Product Passports: Bridging the Information Gap in Circular Economy Transitions?
Egan-Wyer, C., 2026 Apr 27. 4 p.Research output: Contribution to conference › Abstract › peer-review
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Retail imagination: Understanding retail transformation through imagined futures
Bäckström, K., Egan-Wyer, C. & Samsioe, E., 2026, (E-pub ahead of print) In: International Review of Retail, Distribution and Consumer Research.Research output: Contribution to journal › Article › peer-review
Open Access -
The audience turn: crafting contributions for impact in marketing and consumer research
Shahriar, H., Egan-Wyer, C., Ulver, S. & Lucarelli, A., 2026, (E-pub ahead of print) In: Journal of Marketing Management.Research output: Contribution to journal › Article › peer-review
Open Access -
Messy customer journey self-mapping: A qualitative method for the future of second-hand retail and consumption
Egan-Wyer, C., 2025 Dec 8, (E-pub ahead of print) In: International Review of Retail, Distribution and Consumer Research.Research output: Contribution to journal › Article › peer-review
Open Access
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The Potential and Limitations of Craft as an Economic and Social Transformative Force
Schaefer, S. (Researcher), Egan-Wyer, C. (Researcher) & Schneider, A. (Researcher)
2026/01/01 → 2028/12/31
Project: Research
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Handelns egna varumärken inom dagligvarusektorn växer – hur påverkas konkurrensen? Studier av effekter på innovation och på vad konsumenter möter i butik
Johansson, U. (PI), Egan-Wyer, C. (Researcher) & Burt, S. (Researcher)
2025/10/01 → 2026/09/30
Project: Research
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Circular retailing: packaging, stores, digital product passes as enablers of the circular economy
Fuentes, C. (Researcher), Egan-Wyer, C. (Researcher), Johansson, U. (Researcher), Hellström, D. (Researcher), Aslan, D. U. (Researcher) & Eggert, F. (Researcher)
Helsingborgs stads forsknings- och utvecklingsfond
2024/04/30 → 2025/12/31
Project: Research
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REAL: Cirkulär handel: förpackningar, butiker och digitala produktionspass som verktyg för den cirkulära ekonomin
Egan-Wyer, C. (Researcher)
2023/12/08 → 2025/12/31
Project: Research
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Exploring Craft in Search of Alternative and Sustainable Forms of Organizing
Egan-Wyer, C. (Researcher), Rennstam, J. (Researcher), Schaefer, S. (Researcher) & Schneider, A. (Researcher)
2023/01/02 → 2025/12/31
Project: Research
Activities
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The Investor's Imagined Gaze: Exploring a Brand's Triangular Fetishisation of Ethical Consumer Responsibility
Ulver, S. (Presenter) & Egan-Wyer, C. (Presenter)
2026 Jun 30 → 2026 Jul 3Activity: Talk or presentation › Presentation
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Marketing Resarch Seminar: "Building Runways for Algorithms: AI Adoption in Retail as Cargo Cult Desire"
Egan-Wyer, C. (Organiser), Ulver, S. (Organiser), Stoopendahl, P. (Presenter), Mavroudi, D. (Participant), Cenamor, J. (Participant), Bertilsson, J. (Participant), Gustafsson, C. (Participant), Anselmsson, J. (Participant) & Geveke, D. (Participant)
2026 Jun 18Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
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Consumption Markets and Culture (Journal)
Egan-Wyer, C. (Peer reviewer)
2026 May 28Activity: Publication peer-review and editorial work › Journal/Manuscript peer review
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Refashion & Reflect: Sustainable Fashion at X-Lab
Egan-Wyer, C. (Speaker), Pugh, R. (Speaker), Gillblad, S. (Chair) & Törnquist, L. (Chair)
2026 Apr 14Activity: Talk or presentation › Public lecture/debate/seminar
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Marketing Research Seminar - "Brand Activism beyond “The end of Brand Activism”"
Egan-Wyer, C. (Organiser), Ulver, S. (Organiser), Geveke, D. (Presenter), Waverley, J. (Respondent), Mavroudi, D. (Participant), Cenamor, J. (Participant), Dam, C. (Participant), Shih, T. (Participant) & Tunca, B. (Participant)
2026 Apr 9Activity: Participating in or organising an event › Organisation of workshop/ seminar/ course
Prizes and Distinction
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Helsingborgs Handelsförening Excellence Scholarship 2026
Kembro, J. (Recipient), Norrman, A. (Recipient), Eggert, F. (Recipient), Fuentes, C. (Recipient), Nilsson, F. (Recipient), Egan-Wyer, C. (Recipient), Chatthong, C. (Recipient), Figueirinhas, D. (Recipient), Vakulenko, Y. (Recipient), Pålsson, H. (Recipient), Hellström, D. (Recipient), Olsson, J. (Recipient), Jagtap, S. (Recipient), Kervall, M. (Recipient) & Stoopendahl, P. (Recipient), 2026 May 6
Prize: Prize (including medals and awards)
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REAL Excellence Scholarship
Egan-Wyer, C. (Recipient), 2026 May 6
Prize: Prize (including medals and awards)
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Outstanding Research Award
Egan-Wyer, C. (Recipient) & Bertilsson, J. (Recipient), 2025 Nov 13
Prize: Prize (including medals and awards)
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Per Østergaard Award 2025
Egan-Wyer, C. (Recipient) & Bertilsson, J. (Recipient), 2025 Jun 27
Prize: Prize (including medals and awards)
File