Clara Gustafsson

Clara Gustafsson

Senior lecturer

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Personal profile


I am part of the Marketing group at the Department of Business Administration. My current research involves the areas of sonic branding, consumer research, and cultural branding. I have published in Business Ethics: A European Review, Journal of Brand Management, and Advances in Consumer Research. Ongoing projects include papers on sonic branding, brand trust, and frugal consumption. My research interests are mainly in the area of Consumer Culture. Specifically, my doctoral thesis dealt with the topic of Brand Trust, from a combined company and consumer perspective. There, I developed a theory of brand trust as asymmetrical, in the sense that one party risks becoming vulnerable in the trust relationship.


Teaching areas

Marketing, Brands and Branding, Consumer Culture Theory, Consumer Behaviour, Supply Management, Management

Head of Course/Examiner

- Supervisor/Examiner of Marketing theses: BSc level and MSc level

- Head of Course: "Bachelor Thesis in Marketing", 15 ECTS.

- Head of Course: "Undergraduate Course in Marketing", undergraduate level, 6 ECTS.

- Head of Course: "International Business", undergraduate level, 7.5 ECTS (starting fall 17)

- Examiner of Marketing traineeships: "Business Administration: Traineeship", undergraduate level, 15 ECTS.

- Examiner of Programme evaluation exams (Programme graduation requirement from Spring term 2016)

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 16 - Peace, Justice and Strong Institutions

UKÄ subject classification

  • Business Administration

Free keywords

  • Marketing
  • Brand
  • Consumer Culture
  • Branding
  • Sonic Branding
  • Brand Trust


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