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Personal profile


Background and position
PhD at Lund University, Associate Professor (Docent) in Sociology and Professor of Service Studies at the Department of Service Management and Service Studies

Research area
My research interests focus on the intersection between culture, economy and social life. The social construction of boundaries between commercial and personal/intimate aspects of life is a recurrent topic in my research. Service encounters and interactions, tourist experiences, the professionalization of the meeting industry, lifestyle entrepreneurship in tourism and rural family businesses, and working conditions in the creative industries are some of the areas in my studies.

Recent research projects

Sustainable work in the creative industries: Game developers´ working conditions in the digital games industry, 2021-2023. Financed by the Swedish Research Council for Health, Working life and Welfare (Forte). 

The Social and Cultural Arena of Hunting Tourism Entrepreneurship, 2019-2021. Financed by Swedish Environmental Protection Agency (Naturvårdsverket, Viltvårdsfonden).

Friendship at Work: Favour exchanges and relational work in the academic workplace, 2018-

The Price of Commercial Friendship: The social negotiation of value in the experience economy, 2010-2013. Financed by the Swedish Research Council (Vetenskapsrådet).

The Horse-farm: Between family project and lifestyle entrepreneurship, 2010-2012. Financed by the Swedish-Norwegian Foundation for Equine Research.

UKÄ subject classification

  • Sociology


  • tourism
  • service encounters
  • economic sociology


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