An early career academic researcher in marketing and consumer research, interested in consumption, consumer culture, gender, ideologies, consumer acculturation, advertising, brands, digital marketing and future consumer trends, with five years of prior experience in the industry in trade management and distribution, sales, branding, account and project management. Completed my PhD with a doctoral dissertation in “Gender Transculturation: Navigating Market-Mediated Contesting Gender Ideologies in Consumer Acculturation” from the Department of Business Administration at Lund University School of Economics and Management. Involved in teaching several master and bachelor level courses at Lund and Jönköping Universities with over 1200 clock hours.

Involved in teaching at several master level courses in the International Marketing and Brand Management programme at Lund University School of Economics and Management: Digital Marketing, Understanding Consumption, Consumer Culture Theory and Consumer Insights, Qualitative Research Methods, Retailing Multichannel and Internationalization, Research Strategy, Corporate Brand Management and Reputation, Strategic Brand Management.

Also engaged in bachelor level courses at Lund University (International Business-to-Business Marketing) and at Jönköping University (Contemporary Issues in International Marketing).

In addition, involved in supervision of Master Thesis in International Marketing and Brand Management at Lund University School of Economics and Managment and Bachelor Thesis in Business Administration at Jönköping International Business School.