Personal profile


I am a systems researcher and activist in the field of sustainable economy. My work focuses on how societies relate to profit and how this relationship affects global sustainability challenges. I developed relationship-to-profit theory, which uses systems thinking and institutional economics to explain how key aspects of business and markets drive social and ecological sustainability outcomes. I started developing this theory in the book How on Earth, which outlines a conceptual model of a not-for-profit market economy – the Not-for-Profit World model.


I am currently a research fellow with the Postgrowth Welfare Systems project at Lund University. I hold a PhD in Sustainability Science from Stockholm University and a PhD in Economics from the University of Clermont Auvergne. As an activist, I collaborate with civil society organizations, businesses, and policy makers to transform the economy so that it can work for everyone within the ecological limits of the planet.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

UKÄ subject classification

  • Economics
  • Environmental Sciences
  • Economics and Business
  • Social Sciences Interdisciplinary

Free keywords

  • sustainable business models
  • sustainability
  • sustainable development
  • sustainability transformations
  • sustainability and wellbeing
  • Degrowth
  • Post-growth economy
  • Post-growth business
  • Profit
  • Not-for-profit business
  • Not-for-profit economy


Dive into the research topics where Jennifer Hinton is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations the last five years

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