I currently research:

1) "House Dreams. From Folkhem to Property Development” (2018-now) focuses on home-making, dreams and sustainability. Empirical materials include real-estate ads on Hemnet, in historical archives, ephemeral print, building site mesh-ads, newsmedia, and reality-TV featuring home-making, house hunting, renovation and house-flipping. I am working on a book on what I call "Property TV". What do people do when they covet, create and live "good lives”? With what outcomes and consequences?

2) "Gaming Moms 3.0.” (2025-now) This is a game cultural study which follows up on the 2009-2012 Gaming Moms: Juggling Time Play and Everyday Life (Enevold & Hagström) project on gaming, gender and equality. The material revealed that a lot of mothers stayed in the 'dark’ of the gaming closets, whereas recent contact with a new generation of moms today indicate there may be much more ’light' in their gaming lives in the terms of presence on digital platforms, communication via Discord, posting on TikTok, streaming on Twitch etc. Has equality increased? Moms' play in the original study was often conceived as frivolous and taboo, never as fun! and was often 'masked' as useful or healthy - for the brain or the body. What about now? Are gaming moms finally having fun?

3) Together with the Futures + Literacy+ Methods Lab lead by Professor Annette Markham, I am part of a number of initiatives exploring and building AI-literacy through creative methods and workshops (2025- now).

4) Pet Projects continuously pursued by a fascinated ethnographer whose investigative curiosity never wanes include more supporter culture including Ice hockey fandom and Country Western/cowboys and cowgirls cultures in Sweden.

I have previously studied game love, how players engage with games in various ways, "problematic gaming," that is gaming as potential addiction, and I have written on play, and its ludic interrelation with rituals, health and crises and reality TV focusing on the show The Biggest Loser. 

All my research is feminist in nature and interested in the mobilization (in all its manifestations: social, political, economical, cultural etc...)  of (often female-identified) subjects. I often find food for research in popular cultural phenomena, in analogue as well as digital media. I find TV-series and advertisements very interesting mirrors of contemporary life and history. I have researched the connection between entrepreneurship and the reality TV series "It's in the Walls" and how search engines like Hitta.se and MrKoll contribute to moulding both imagined home-making and influencing property markets.

Since 2008 I am Project Manager & Editor for the journal Game Studies, the running of which has been funded by by grants from VR and NOS-H for several years  (2009- 2025). I am also project manager of the Game Studies Foundation, which I co-founded in 2011.

I have a background in alternative health. I am a Certified Physical Therapist, certified Intentional Creativity Coach and have two years of training from the painting program at the art school Dômen, Göteborg. I am passionate about creativity and exploring new domains, and practice this as often as I can.

Between 2019 and 2025 I headed the Division ALM, Digital Cultures and Publishing Studies at the Department of Arts & Cultural Sciences. I am a member/teacher representative of the Academic Appointments Board at the HT-Faculty (2023-2026) and the Honorary Doctorate Appointment committee (2022-now.)

I am happy to collaborate and network with people and organizations at other institutions, universities, as well as businesses and industry outside the academic realm.