Research output per year
Research output per year
Professor
My PhD-thesis from 2001 was about how to market and manage technology-based self-service for increased quality and customer loyalty. Since 2004 my main area is brand management and how strong brands can create customer loyalty, sales and profit. I mostly do quantitative research and encourage external and international collaborations. I am a membe of Lund Brand Management Group and Lund University was recently ranked as number one on brand management research in the world.
I have extensive experience in teaching in general marketing management, service management, loyalty-based management, brand management, marketing research as well as quantitative research methods.
I am director of the Marketing area at LUSEM, which means that I am responsible for managing and enveloping the marketing subject regarding teaching and research. This is a collective effort not possible without the engagement from all the members (from PhD’s to Professors) of the marketing area. Personally I prioritize practical relevance and collaborations with organisations and enterprises both in teaching and research. Since 1999 I have also been involved in several commercial projects with companies such as Alfa Laval, Axfood, Axis Communication, Ikea, Mercedes Benz, Tetra Pak and so on,
Research output: Book/Report › Report › Research
Research output: Book/Report › Report › Research
Research output: Contribution to specialist publication or newspaper › Newspaper article
Research output: Working paper/Preprint › Working paper
Research output: Working paper/Preprint › Working paper
Johan Anselmsson (Interviewee)
Activity: Other › Media participation
Johan Anselmsson (Advisor)
Activity: Consultancy, expert advice and memberships › Consultancy
Johan Anselmsson (Member)
Activity: Consultancy, expert advice and memberships › Member of board/committee/council etc
Johan Anselmsson (Advisor)
Activity: Consultancy, expert advice and memberships › Consultancy
Johan Anselmsson (Role not specified)
Activity: Other › Media participation