Dr. Olsson’s research aims to generate knowledge that supports the development of sustainable, competitive and customer-centric omnichannel retail. His research encompasses innovation in logistics, services and consumer experiences, including retail last-mile delivery, omnichannel logistics, service innovation and consumer behaviour.

By integrating perspectives from logistics, retail, marketing and consumer behaviour, Dr. Olsson adopts a systems perspective on retail that recognises the interdependence between retailers, carriers, consumers and policymakers. This perspective contributes to a broader understanding of the challenges and opportunities associated with the continuing transformation of retail and the development of future omnichannel retail.

His work combines rigorous empirical research with close collaboration between academia, industry and the public sector. Through interdisciplinary research and innovation projects, Dr. Olsson seeks to advance academic knowledge while generating practical insights that support organisational development, evidence-based decision-making and informed policymaking.

His long-term research ambition is to advance sustainable, competitive and customer-centric omnichannel retail by generating knowledge that creates lasting value for businesses, consumers and society.

Dr. Olsson teaches in the Logistics Service Management programme at Campus Helsingborg, offered jointly by the Faculty of Engineering (LTH) and the Faculty of Social Sciences at Lund University. His teaching includes courses in supply chain management, logistics strategy, as well as quantitative methods. Drawing on both research and practical experience from supply chain strategy, logistics transformation and business process development, he seeks to connect theoretical concepts with contemporary challenges in retail and logistics.

He views higher education as an opportunity to inspire curiosity, critical thinking and evidence-based decision-making. His ambition is to prepare students to contribute to advancing sustainable, competitive and customer-centric retail and logistics systems.

Dr. Olsson believes that research creates the greatest value through collaboration. His work therefore emphasises close engagement with retailers, carriers, public organisations and other societal stakeholders to address real-world challenges and identify opportunities for innovation.

Through collaborative research, knowledge dissemination and dialogue with practitioners and policymakers, he seeks to bridge academia and practice. The objective is to ensure that research contributes both to scientific development and to advancing sustainable retail through informed policymaking, organisational development and broader societal impact.