Kristijan Petkoski

Kristijan Petkoski

Doctoral student

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Personal profile


Kristijan Petkoski is a PhD Candidate at the Department of Strategic Communication since December 2019. His research interest lies in the intersection of branding, marketing communication and strategic communication. In his thesis project he is focused on understanding brands as complex and dynamic social phenomena from a sociological and communication-centered perspective.
Kristijan holds a Master’s degree in Marketing from BI Norwegian Business School.

Professional work

Prior to joining the department, I have worked as Strategic Planning Director across Europe and Asia for some of the biggest advertising agency networks, including McCann, Saatchi & Saatchi, Publicis and Ogilvy. In my work I have been responsible for leading the full strategic and creative development process, both for big international brands as well as for small and upcoming brands.


I have extensive experience with teaching undergraduate and postgraduate courses in branding, integrated marketing communications and advertising, as well as with developing and leading executive training courses.

At the Department of Strategic Communication I teach and I am involved in the following courses:

- Brand communication
- Brand cultures
- Digital marketing communication
- Communication theories and perspectives
- Introduction to research methods and academic writing

Free keywords

  • branding
  • marketing communication
  • strategic communication
  • advertising
  • marketing
  • social systems
  • consumer culture


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