Magnus Nilsson

Magnus Nilsson

Senior lecturer

Personal profile


I am associate professor at CIRCLE and the Department of Business Administration in Lund, and Deputy Director of CIRCLE. I have a PhD in Business Administration from the School of Economics and Management in Lund.

My research focuses on innovation and knowledge dynamics broadly. This includes topics related to innovation systems and innovation policy mainly from a regional perspective; knowledge flows and networks as well as the role of trust in innovation and regional dynamics. My main research focus today is on knowledge dynamics and firm-level growth patterns in core and periphery.


My main areas of teaching are innovation, marketing and research methods.  

 My teaching lies mainly within innovation, consumer-driven innovation, and research methods. My teaching philosophy pivot on the complementarities between scholarly research and practical applications of knowledge. Examples of my area of teaching are:

Master program in International Marketing and Brand Management – in which I am responsible for two courses. “From Consumer Insights to Innovation” which focuses on the interface between innovation studies and marketing, using case-based teaching and examination, guest lectures, complemented by traditional lectures. “Qualitative Research Methods” aims to provide students with an understanding of fundamental issues related to the production of scientific knowledge and practical experience of qualitative research methods. The course uses group work and e-learning tools to provide students with practical research experience as well as an general understanding of research practice.

Thesis supervision at the bachelor and master level. This includes being responsible for the bachelor thesis course in at the marketing track.


In terms of outreach, I work mainly with policy actors such as VINNOVA and Region Skåne. This includes impact studies, knowledge diffusion and collaboration around policy formulation.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure

UKÄ subject classification

  • Social Sciences
  • Business Administration

Free keywords

  • innovation
  • innovation systems
  • Strategy
  • Economic Geography


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Collaborations the last five years

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