Marja Åkerström

Marja Åkerström

Senior lecturer

Personal profile


Marja åkerström is a phD in Media and Communication Studies and associate professor at Department for Strategic Communication (ISK) at Campus Helsingborg,  Lund University, Sweden. Her main research fields are within strategic communication, political communication, digital media and democracy, organizational communication and crisis communication. Lately (2013-2015)  she has done research onDigital Naturals and how they think about democracy, opinion building and politics and what they demand from democracy (coming publications, July 2015, Routledge). Another study concerns how opinions form today on digital communities and the interplay between traditional media versus digital media (coming publication in July 2015, Routledge). Her doctoral thesis in Media and Communication science (Lund University: Cosmetic Democracy, 2010) is about democracy in local politics of Sweden and strategies used on- and offline by citizens, politicians and journalists in order to exercise influence and power. Earlier research projects include studies of social movements like Attac within EU context, studies on the discourse of registrations of political opinions of Swedish citizens, environmental communication and studies on risk communication on a national level.


For the last 3½ years I´ve been working at Strategic communication and here I am (or have been) giving courses and lectures in various fields of strategic  communication such as digital media and society, organizational communication, marketing communication, PR, methodology, philosophy of Social science and Crisis communication to mention some.. I am also responsible for the last course and semester (six) at the two bachelor programs (Strategic communication - digital media and the Strategic communication) where students write their bachelor thesis. The course is also known as “blood, sweat and tears”... I supervise bachelor thesis as well as master thesis in Strategic communication.


I am working with equality and diversity issues both at the Department of Strategic communication, together with other departments of Campus Helsingborg and as a member of the faculty of Social Science. Last year I arranged an event together with my colleagues at Campus Helsingborg. Seminars, lectures, stand-up comedy and interactive sessions were organized for students, the staff at Campus and for business sector and the general public of Helsingborg which was very succesful and attracted a lot of people.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 10 - Reduced Inequalities


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Collaborations the last five years

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