Mats Heide

Professor, Excellent Teaching Practitioner (ETP), Ph.D.

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Personal profile


I am Professor in strategic communication, Ph.D. in Media and Communication Studies.

My research interests are primarily in the area of strategic communication (which is also termed communication management and corporate communication). Within this area I have mainly focused on organizational communication and the mutual dependent relationship between organizational communication and public relations. More specifically, I have written texts concerning fields such as: communication in change processes; strategic listening; crisis communication; ICT (intranet) and organizational learning, organizational identity and image.

In 2002 I received my Ph.D. at the Department of Sociology, Media and Communication Studies at Lund University. The aim of my doctorial dissertation is to study if and how intranets are interpreted and used as medium for communication and learning. Thus, I studied organizational learning and ICT, or with another term knowledge management, from a communicative perspective. The theoretical points of departure in the dissertation are Karl E. Weick’s theory of organizing, Lev Vygotsky’s social cultural perspective on learning, and Jean Lave and Etienne Wenger’s theory on communities of practices.

Research projects

Internal crisis communication

The project is funded by The Swedish Agency for Contingency Management - 2011--2013.

New media, new forms of organizing: Leadership and learning in a new media landscape

Funded by the Faculty of Social Sciences, Lund university - spring 2011.

Network communication – a new model for work with critical dependent conditions in society

This project was funded by Samrådsgruppen at The Municipality of Helsingborg - 2010..

Strategies of publics for Dunkers Kulturhus, Helsingborg

A minor project for Helsingborg’s centre for the arts – Dunkers Kulturhus, Helsingborg, spring 2009.

The region of Helsingborg as a brand: Knowledge platform and communication strategy

A minor project for the municipality of Helsingborg, Sweden, january–march 2008.

Communication in change processes

In this project, funded by The Knowledge Foundation (2006–2007), the aim is to study change processes from a communicative perspective within three companies: Astra Zeneca, Eon and SCA. The goal of the project is to develop applied knowledge of success factors for effective communication.

Crisis communication with persons with a foreign background: A study of authorities’ crisis management

This research project, funded by the Swedish Emergency Management Agency (2006–2007), was conducted by Mats Heide and Jesper Falkheimer. The aim of the study is to produce new knowledge and strategies to authorities regarding crisis communication to multicultural groups, especially those whose culture and media use differ from traditional structures in Sweden.


Organizational communication, crisis communication, change communication, and strategic communication.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

UKÄ subject classification

  • Work Sciences
  • Communication Studies


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Collaborations and top research areas from the last five years

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